Whether the retail displays are located at your nearby grocery store, the pharmacy, or your favourite retail clothing store, all retail displays have a similar set of purposes to serve. While some end up being more successful in fulfilling this job than others, we thought of sharing some tips with you so that you can give your store’s glass display cases an amazing makeover, which would make them even more functional.
However, function, would just not be the only thing to consider.
The other things that you may need your glass display cabinets for:
- Making the maximum usage of the available space in the store;
- Creating an interesting store environment with a user-friendly look and feel;
- Display the products in the most aesthetically-possible way;
- Keep your products organised and display the same neatly;
- The right kind of retail displays would also establish the right direction to not only control the inflow of traffic but also guide them while they shop; and
- Enhancing the image of the store and increasing the customers’ tendency to shop more.
The Key Factors Involved in A Successful Retail Display Makeover
It isn’t a bad idea to change the things in a store every few years so that the whole layout, look and feel of the store doesn’t become stale and is always at par with the competitors, and in some cases even better than them. This would not only retain your loyal, long-term customers but also attract new customers to visit and shop at your store.
Apart from the usual updates like revamping the layout, floor and wall coverings/stickers, light fittings, signages and maybe even updating the logo a bit, what you can do is, give your glass cabinets a facelift.
Here are some tips that you can consider.
Mix and match different types of materials together for retail displays, cabinets and shelves. A mix of materials would create an interesting variation using wood, faux wood, plywood, laminates, metal, glass and even good quality, high-density, colourful plastics.
Customised millwork cabinets and shelves would add elegance to your display and make your customers realise that you are a connoisseur of high-quality products and like to maintain so for the products at your store. These can be especially helpful if you sell expensive items.
Make the most out of your space by including utilising wall-mounted display cases, that have closed cabinets to store things that are overstock or are not required in the ongoing season.
You can also add Slatwall backs that would help you to use the shelves situated at various heights, and mixed with waterfall brackets, a variety of hooks, and other display options.
You can break up long runs of hanging racks with shelving to bring variation to your not-so-interesting-looking display.
For perimeter displays, Slatwall backs are the ideal where you can match various showcases and amp up the store visually. Slatwall is undoubtedly the most versatile retail display option available. You can easily incorporate them into display fixtures like freestanding gondola shelving.
To have organised displays at your stores is an important factor that you should strive to achieve because people get disinterested to shop in a shabby-looking store. It should be your focus to showcase your products to their maximum potential to your customers and this will help items move faster, especially in a situation when everything is displayed neatly, the displays are clean and organised, in full visibility, and a noticeable manner.
The list of what can be changed and what can be attained is never-ending. The desire to make your store more interesting, more welcoming, and more unique, should be imbibed with the freshest and quirkiest ideas, all of which can be used to enhance the shopping experience of your customers. Use the ideas mentioned above and much more to create such a shopping environment which you would love to have yourself.
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